Develop a two to three page “Right to win” document that articulates the must-have attributes of a Betty OpCo in order to become the #1 player in the local market.

This exercise demands precise, well-reasoned responses to the following queries:

• What are unique aspects to the local market?
• How relevant are Betty’s superpowers in the local market?
• Who are the top competitors? What makes them great?
• Are there structural constraints driven by regulations?
  • For example, in Ontario, operators cannot include specific promotions (i.e. Deposit $X and get Y) in marketing materials.

Tools for this part of the journey:

• “Talk to Customers”
• See early Betty investment materials for reference